In 2024, I decided that my logo is due for an update. It was over 10 years old.

dmxt-logo-transformation.png

Planning the redesign

Before the logo redesign, I wasn’t sure what direction I should take for the redesign.

I have always heard of the golden ratio being used in famous logos, like Apple, Pepsi, and Twitter. Since I’ve heard of big name brands using Golden Ratio for their logo, I started researching the Golden Ratio. After the research, I decided that this is the direction I should take for my logo redesign.

For many years, I didn’t realize how deep the mathematical behind the Golden Ratio and their relationship with nature and harmony until I completed my logo redesign.

Golden Ratio is the formula behind the most beautiful design in the world

Figma Template

I was looking around for a Golden Ratio template for my logo redesign, there were many different templates available online for Figma, but I found one that worked for me. I used the Golden Ratio Figma template by Jono, which included both circles and squares.

Designing logo with Golden Ratio

I moved squares and circles from the Golden Ratio template around to arrange the ideal design space to build a logo.

After arranging provided Golden Ratio shapes from the template, my frame ended up looking like this:

golden-ratio-prep.png

Then I started drawing the logo on the arranged shapes:

All of these circles and squares abide by the math under Golden Ratio laws.

What is Golden Ratio?

Wikipedia

The Golden Ratio is approximately 1:1.618 – it’s often represented by the Greek letter φ.

Creating the Golden Ratio template

In order to establish a basic understanding of what really is Golden Ratio, I drew it on paper, and it helped me to understand it better. You can do it yourself by drawing it with your hand on the graph paper or a design software.

This youtube short is a great explanation for creating a golden ratio template with a design software.

Drawing Golden Ratio template on paper
  1. Draw one square. This is square 1.
  2. Draw a square as big as square 1. This is square 2.
  3. Draw a square as big as combined square 1 and square 2. This is square 3.
  4. Draw a square as big as combined square 1, 2, 3. This is square 4.
  5. Draw a square as big as combined square 1, 2, 3, 4. This is square 5.
  6. Draw a square as big as combined square 1, 2, 3, 4, 5. This is square 6.
  7. You can stop or continue, it’s infinite, there is no end to it. golden-ratio.png

Square 1, 2, 3, 4, 5, { … } are under the law of Golden Ratio.